Loreal Chromative Direct Hair Colour 3.1

Colour 3.1 – Dark Ash Brown

L’Oréal Professionnel Chromative is a range of semi-permanent colour. Chromative contains no ammonia and doesn’t use peroxide either, so it’s ideal for clients normally put off a colour service by the chemicals involved. It has an advanced conditioning formula which replenishes the hair leaving it with incredible shine. Colour will last for up to 10 shampoos, so Chromative is a great choice for clients trying colour for the first time or for anyone who likes to change their look regularly. It’s also a great way to top up and refresh an existing colour between permanent colour services. L’Oréal Professionnel Chromative is a range of semi-permanent colour. Chromative contains no ammonia and doesn’t use peroxide either, so it’s ideal for clients normally put off a colour service by the chemicals involved. It has an advanced conditioning formula which replenishes the hair leaving it with incredible shine. Colour will last for up to 10 shampoos, so Chromative is a great choice for clients trying colour for the first time or for anyone who likes to change their look regularly. It’s also a great way to top up and refresh an existing colour between permanent colour services.

MIXING
Use 35ml (½ bottle) of the desired Chromative shade

APPLICATION
Wearing suitable disposable gloves shake the bottle. Remove the top. Apply the product directly to towel-dried hair
Work thoroughly into the hair to ensure that the product is evenly distributed
Rinse the hair well after the development time
Use half a bottle per application for medium length hair

COVERAGE
Covers up to 30% evenly distributed white hair, but this may just tinge as this is a direct dye. Begin application where white hair is visible

DEVELOPMENT TIME
Natural hair: 15 to 30 minutes according to the intensity of reflect and
coverage desired
Coloured hair: 5 to 15 minutes according to the intensity of reflect desired