Oi Shampoo 280ml Milky-smooth Shampoo ideal for all hair types. Infused with nourishing Roucou oil is the perfect daily shampoo to maintain soft, shiny and voluminous hair. Antioxidant action and longlasting perfume. Oi is a product range dedicated to absolute beauty for all hair types of hair and skin.  Striving to create balance between sensorially, products with multiple benefits and effectiveness, the assortment has immediate cosmetic effect from first use, respecting both mankind and the environment. All Oi products contain Roucou Oil, coming from a plant in Amazonia with an antioxidant action and properties which counter free radicals.  Extremely rich in beta carotene, which has a restructuring function on hair, Roucou Oil considerably reduces cellular damage due to UV rays, prevents ageing, preserves the skins elasticity and is full of oligo elements and ellagic acid, which are effective in neutralising free radicals. Formulas do not contain sulphates or parabens.